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Clarifying Business Strategies & Synergies Saves Partnership & Create Value For Two Partners


How An Objective Discussion Of Business Strategies And Goals Saved A Strategic Partnership!


The Situation:

     • Two companies are seeking to rejuvenate growth in a toughening
   market
• The first is one of the largest retailers in North America
• The second is one of the largest manufacturers in the world
• Both entered into a joint venture quickly to seize an emerging
   opportunity
• The two cultures clash, opportunities are being lost on a daily basis
• Both CEOs are ready to walk away

The Challenge:

     • Determine if there is common ground and long-term profit
   potential for both players
• If so, find a way of merging two very different operating
   styles & cultures
• Move quickly to avoid further damage to the relationship
• Stop erosion of both reputations

The Solution

     • Quickly conduct an objective assessment of the situation
   — Marketplace & financial conditions
   — The assumptions each player brought to the partnership
   — Estimate long-term benefits of rebuilding the partnership
• Meet privately with key principals to discuss the assessment
• Facilitate a two day offsite meeting to jointly find a solution
   to not only maintain but to grow the partnership
   — Employ the principles of the Harvard Negotiation Model
   — Establish the practice of fact-based decision making
   — Use skillful discussion techniques to ensure on-going
       productive dialogue
   — Agree to specific behavior changes
• Implement and communicate a new agreement
• Conduct half-day review meeting at 30 and 90 days

The Results:

     • Key misunderstandings identified and resolved
• Business strategies & objectives were clarified
• Both parties enjoy significant increases in revenue, profit,
   & customer loyalty

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